Content of this post:
- Cleaning Up
- Moving On
- Learning How to Communicate
This past week I've been doing some housecleaning - I guess instead of Spring cleaning I'm doing the Fall cleaning thing. I always did kind of feel like Fall was a new beginning - perhaps because of school restarting, and then, of course, my birthday is in late September.
So, I've been getting rid of lots of old stuff around the house - old files, old half-completed projects, old clothes, just about anything that didn't feel "right" any longer. And it reminds me of an article I wrote some time ago that I called "Clearing Out Your Mental Attic".
Thoughts carry weight, unfinished projects require a certain amount of attention to maintain. Letting go of what is obsolete (even if it was a good idea at the time) is the only way we can free up enough personal RAM in this information-overload era we seem to be stuck in. And clearing out your space gives you room to reorganize in ways that suit you now.
So, part of the fun has been moving files and programs to my new computer (that had been sitting since I bought it in July), and reconstituting the projects that were a good idea and that still appeal to me.
As a result I have pulled out some of my blogging information and decided to move this blog to the Career Life website, and to move my other blogs to the sites where they belong, too. Once I got a little guidance from a very generous webdiva, I found it wasn't as complicated as I thought it would be.
In the process of reading through some of the woefully backlogged business emails in my emailbox, I discovered another gem from Ken Evoy for those of you who are interested in improving the success of your website (or in starting a new one).
This time it's called, "Make Your Content PREsell". This book is kind of an off-shoot of "Make Your Site Sell", but it focuses almost exclusively on one thing - communicating effectively with your audience. Which is the secret to repeat visitors and satisfied customers who want to buy what you're selling.
And let's face it, we're all selling all the time - whether we're trying to influence our children, win the job we want, share an important concept with others, or go out on a date with someone we're attracted to, the only way we get the results we want is by communicating effectively with the other person.
And on the Internet it's even more important because we lose out on the visual aspect of our interaction. It's limited to what's on the screen, so it's very 2 dimensional. Learning how to satisfy our visitor/customer's needs, and responding to their concerns, becomes a primary focus if we want people to stick around on the site, sign up for our newsletter, or keep coming back.
So here's another opportunity to pick up a great little reference book - and no, it's not 1500 pages this time! Simply click here and you will be taken to the site.
That's it for now. Enjoy!
Katie
