Saturday, July 31, 2010

Words and Music: The Secret to Writing a Great Resume

Too many old school job seekers believe that on their resume employers are interested in a summary of their qualifications, experience and job responsibilities. What they forget, or were never taught, is that as seen through the eyes of qualified HR or private recruiters and decision makers a laundry list of key words and on-the-job responsibilities are synonymous with your possessing the minimum qualifications to qualify for a new position. With the competition being what it is today, offering up only this information is not enough.

Demonstrating that you have the 2-15 years of work experience the company desires in a certain function says nothing about how well you've performed. You may have been performing at a minimal skill level for all 15 years or at the highest level of competency for 3 or 4 years. The people who matter can not determine how talented you are based on equating the number of years of experience to competence.

If you have been reading my blogs you know by now that employers are more interested in knowing about your body of work and how it relates to the job at hand, and about the individual accomplishments that will validate your candidacy.

This premise is borne out every day all over the web, and especially in the blogosphere and on Linked-In discussions. All of us new school thought leaders are telling our clients and readers that qualifying and quantifying your past in relation to an employer’s needs and desires is the # 1 difference maker on a resume, and qualifying and quantifying specific accomplishments in terms of bottom line $ / % results is a great way to do this.

You need to realize that hiring managers envision prior achievements in a similar situation as a predicator of what they might expect from you in the future, while experience and key words tell people only about what you've DONE in the past.

However, not all accomplishments matter to a hiring manager. What you consider impressive accomplishments for past employers will not impress prospective decision makers unless they accentuate proven solutions to problem they are looking to solve.
Still in the dozens of accomplishment based resumes that are emailed to me every week for a free resume critique I find the presentation of accomplishments and vital supporting information as presented by a professional and an amateur are as different as day is to night.

In the movie Eddie and the Cruisers there is a dialogue I love as Eddie Wilson, the writer and band leader tries to explain how to play a love ballad he wrote to band members who want to play it too fast and too sloppy. "Words and Music man - Words and Music... without both it aint worth playing."

The same holds true for a resume. Putting down the correct thoughts is not enough. Just as every person is different, so too should the resume that introduces them be. Just like a song, you need to know how to pace a resume. This means you need to know where to strategically place information, the order in which it must appear, and it must have the perfect combination of words and actions convincingly tell the reader what they want to hear.

The bottom line for me is a resume must paint a masterful picture with colorful imagery, while telling a mesmerizing ‘Hero Story’ that resonates with the readers. So as you write your resume remember what Eddie said; ‘Words and Music man.” Without both your resume is not worth submitting.

Author:

Perry Newman, CPC CSMS is a nationally recognized executive resume writer, career coach, AIPC certified recruiter and SMMU certified social media strategist known for his ability to help his clients get results. You can view his sample resumes at http://www.perrynewman.com, and email him your resume at perry@perrynewman.com for FREE resume critique.


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